Associate Brand Marketing Manager

Mike Callaway Management, Marketing

  • Full Time
  • Lakeland, FL
  • Salary: $53,040 - $79,820

Website Publix

Job Description:

  • In Marketing, the Associate Brand Marketing Manager implements brand marketing strategies that maximize business unit sales and drive customer advocacy.  This includes developing marketing strategies for assigned marketing campaigns, conducting secondary research to support brand marketing initiatives, and managing the marketing components for new Publix private label products within existing product lines and packaging updates.  The Associate Brand Marketing Manager reports to the Manager, Brand Management.

    Additional responsibilities include:

    • developing and implementing brand marketing strategies for select marketing campaigns
    • managing the marketing components for new private label products, such as Publix Brand, Publix Premium, and Publix GreenWise, within existing product lines and packaging updates
    • conducting and analyzing secondary research to identify opportunities (i.e. market trends, competitive analysis) that support brand marketing initiatives
    • driving marketing innovation and quality improvement
    • managing special marketing assignments

Department: Marketing

Required Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university or equivalent experience
• at least two (2) years of experience in marketing
• strong knowledge of brand management to maintain, improve and uphold the customer’s perception of Publix brands through customer communications and packaging development
• strong knowledge of marketing strategy development
• strong knowledge of research principles, methodology and analysis
• knowledge of business analysis in order to analyze current situations, understand the scope and opportunity of projects, and review promotion performance
• knowledge of customer segmentation to ensure that the right products and services are being marketed to consumers with the greatest sales potential
• knowledge of product development process to manage the packaging design process from initiation to completion for new private label products
• knowledge of presenting creative design to review and approve promotional and packaging creative design for appropriate alignment with strategic objectives
• knowledge of Microsoft Office (Word, Excel, Outlook, Power Point)
• excellent written and verbal communication skills
• financial and research analytical skills to understand and analyze financial reports and research findings to identify opportunities, solve problems, evaluate return on marketing investment, and drive strategy development
• negotiation skills
• conflict management skills
• project management skills
• critical thinking skills
• ability to travel across the country during evenings, weekends, and holidays
• willingness to work a variable work schedule including nights, weekends, and holidays
• willingness to respond to quickly changing priorities on short notice
• willingness to act with professionalism, poise, and discipline when management disagrees with recommendations based on fact and/or experience

Preferred Qualifications:

• Master’s degree in Business Administration with a concentration in Marketing from an accredited university
• four (4) or more years of experience in product marketing or brand management
• strong knowledge of grocery and/or retail, consumer, and competitive environments

Hours of Work: Minimum of 45 hours per week. Primarily Monday through Friday.

Frequency of Pay: Monthly

Minimum Base Pay: 4,080.00

Maximum Base Pay: 6,140.00

Potential Annual Pay with Bonus: 53,040 – 79,820

Year End Bonus: One month’s pay (pro-rated in the first year) if associate remains employed through issue date of the bonus check.

Benefits Information:

▪ Employee stock ownership plan that contributes Publix stock to associates each year at no cost
▪ An opportunity to purchase additional shares of our privately-held stock
▪ 401(k) retirement savings plan
▪ Group health plan (with prescription benefits)
▪ Group dental plan
▪ Group vision plan
▪ Sick pay
▪ Long-term disability insurance
▪ Company-paid life insurance (with accidental death & dismemberment benefits)
▪ Tuition reimbursement
▪ Vacation pay
▪ Free hot lunches (buffet-style) at facilities with a cafeteria
▪ Paycheck direct deposit
▪ Credit union
▪ Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
▪ 6 paid holidays (Associates can exchange the following holidays with their manager’s approval)
New Years Day
Memorial Day
Fourth of July
Labor Day

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