Manager, Marketing Brand Management

Mike Callaway Management, Marketing

  • Full Time
  • Lakeland, FL
  • Salary: $104,975 - $157,105

Website Publix



Job Description

As the Manager, Brand Marketing Management, you will drive the brand marketing strategy of Publix Super Markets across a range of product category offerings. This is achieved by serving as the liaison between Product/Service Vice Presidents (including Corporate Purchasing, Omnichannel, Customer Service and Pharmacy), leading cross-functional strategic planning efforts between Marketing and Corporate Purchasing Business Development Directors (BDDs), and ensuring the continual development, utilization and positioning of the Publix brand.

  • leads and directs a team of Brand Marketing professionals that will identify business and customer needs through market and consumer research
  • identifies priority marketing plans, campaigns, and research to maximize marketing support delivered to achieve optimal business unit growth.
  • leads annual research planning process by identifying consumer and market research needs for the upcoming year
  • identifies optimal brand strategies and positioning for all Publix corporate brands
  • identifies improvement opportunities for private label package design processes within the Marketing department
  • oversees Brand Marketing’s involvement and inputs into the Business Plan Initiatives
  • drives Marketing innovation and quality improvement

Required Qualifications

  • Bachelor’s degree in Business Administration, Marketing, Advertising, Mass Communication from an AACSB (Association to Advance Collegiate Schools of Business) accredited university or equivalent experience
  • at least five (5) or more years’ experience in product marketing or brand management (Supermarket, Retail, Consumer Packaged Goods, Restaurant)
  • expert knowledge of product, services and brand marketing
  • knowledge of marketing strategy development, marketing research and consumer insights process
  • expert knowledge of product development, marketing planning and execution
  • expert knowledge of grocery/retail industry, competitor, consumer macro trends, category management, retail merchandising and promotion.
  • knowledge of marketing communications process and creative design process
  • knowledge of Continuous Quality Improvement (CQI) and Quality Decision Process (QDP) tools
  • knowledge of Microsoft Word, Excel, Outlook, PowerPoint computer software programs
  • ability to work nights, weekends and holidays as needed
  • ability to travel across the country during evenings, weekends, and holidays. Travel may take up to 7-10 days

Preferred Qualifications

  • Master’s degree in Business Administration with a concentration in Marketing from an AACSB accredited university
  • Seven (7) or more years’ experience in product marketing or brand management (Supermarket, Retail, Consumer Packaged Goods, Restaurant) with supervisory experience
  • knowledge of Publix and cross-functional department structure

Hours of Work

Minimum 45 hours per week.

Frequency of Pay


Minimum Base Pay


Maximum Base Pay


Potential Annual Pay with Bonus

104,975 – 157,105

Year End Bonus

One month’s pay (pro-rated in the first year) if associate remains employed through issue date of the bonus check.

Benefits Information

▪ Employee stock ownership plan that contributes Publix stock to associates each year at no cost
▪ An opportunity to purchase additional shares of our privately-held stock
▪ 401(k) retirement savings plan
▪ Group health plan (with prescription benefits)
▪ Group dental plan
▪ Group vision plan
▪ Sick pay
▪ Long-term disability insurance
▪ Company-paid life insurance (with accidental death & dismemberment benefits)
▪ Tuition reimbursement
▪ Vacation pay
▪ Free hot lunches (buffet-style) at facilities with a cafeteria
▪ Paycheck direct deposit
▪ Credit union
▪ Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
▪ 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).

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