Marketing Analytics Consultant – GIS

Mike Callaway Marketing

  • Full Time
  • Lakeland, FL
  • Applications have closed
  • Salary: $60,450 - $91,130

Website Publix

Job Description:

Are you interested in applying your GIS and Location Analytics skillset to a fortune 100 retailer? Do you have an innate curiosity to seek out insights and provide recommendations utilizing cutting edge technology and data? Are you looking for a career where site selection, growth, human geography problems come across your desk every day?

The Marketing Analytics Consultant consults with business partners to provide research based recommendations in support of strategic decisions for Publix.  This includes managing the development and deployment of analytical solutions by researching and gathering data, performing statistical analyses to glean insights, software coding and training end users on the use and interpretation of these solutions.  The Marketing Business Consultant reports to the GIS Analytics Manager.

Additional responsibilities include:

  • serving as an organizational subject matter expert in the field of data analytics with broad knowledge of different types of data that exist, how to access those data sources, and appropriate analytical approaches to product insights
  • developing and implementing analytical solutions that address business questions faced by decision makers throughout Publix, and translating the outputs of those solutions into actionable tools, insights, and recommendations that can be highly trusted by decision makers to influence decision making for a mixture of high and low profile projects
  • maintaining established data and analytical software and services supplier relationships as assigned to ensure Marketing Analytics receives ongoing support for those products or services Publix is contracted to receive
  • assigning specific work tasks and training and coaching Marketing Analytics Data Analysts in best practices in terms of analytical technologies, methodologies, verification, knowledge of data sets, drawing insights, and communicating learnings
  • dedicating time to Marketing innovation and quality improvement
  • managing special Marketing related assignments, which can include but is not limited to: project management, executing reporting and presenting results to executive leadership

Required Qualifications:

  • Bachelor’s degree in Geographic Information Systems,  Analytics, Information Technology, Computer Science, Statistics, Data Science, Engineering, or another analytical discipline from an accredited college or university or its equivalent
  • at least three (3) years of GIS, analytics, computer science, or similar analytics field work-related experience
  • at least one (1) year experience writing SQL
  • at least one (1) year experience writing R code or similar functionality within other statistical tools
  • knowledge of data and analytics utilizing GIS and Location Analytics
  • ability to apply the appropriate  advanced mathematics and statistics methods to large data sets, including, but not limited to, regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, cluster analysis, k-means, sum of squares, and time series analysis
  • knowledge of and ability to apply Information Systems design methodologies, testing, processes and coding languages
  • ability to develop advanced data algorithms
  • database architecture skills
  • ability to develop data visualizations
  • knowledge of and an ability to apply research best practices, including secondary research process and methods
  • ability to develop research based recommendations
  • advanced knowledge of ArcGIS
  • advanced knowledge of ArcGIS Online
  • basic knowledge of Alteryx and the Alteryx Server or similar Business Intelligence (BI) Tools
  • advanced knowledge of Microsoft Excel
  • ability to demonstrate critical and strategic thinking skills, including decision making skills
  • excellent written and verbal communications skills
  • ability to demonstrate teamwork and collaboration skills, including strong interpersonal and emotional intelligence skills
  • ability to persuade others using logical debate
  • project management skills
  • ability to quickly develop an understanding of new information, processes, and technologies
  • ability to demonstrate leadership skills
  • ability to work under minimal supervision and be self-directed with workload
  • ability to demonstrate initiative by taking responsibility for learning new skills and processes
  • willingness to travel up to one week at a time with overnight stays
  • ability to work a variable work schedule as needed including nights, holidays, weekends, and extended hours to meet deadlines

Preferred Qualifications:

  • MBA or Masters in Analytics, Information Technology, Computer Science, Statistics, Data Science, Geographic Information Systems, Engineering, or another analytical discipline
  • five (5) or more years of analytics, computer science, or GIS work-related experience
  • three (3) or more years’ experience writing SQL
  • three (3) or more years’ experience writing R code or similar functionality within other statistical tools
  • experience with distributed big data tools, utilizing technologies such as MapReduce
  • Data Science Certificate
  • basic knowledge of Python Coding
  • advanced knowledge of SharePoint Development
  • advanced knowledge of big database platforms
  • advanced knowledge of APT
  • expert knowledge of ArcGIS
  • expert knowledge of ArcGIS Online
  • basic knowledge of C and C++ languages
  • knowledge of other Publix Business Units, including their basic roles and responsibilities
  • advanced knowledge of Publix business systems
  • expert knowledge of Alteryx and the Alteryx Server or similar Business Intelligence (BI) Tools
  • knowledge of the data and analytics methods used by the analytics teams within Publix
  • ability to design intuitive end user interfaces
  • training skills

Hours of Work: Minimum of 45 hours per week.

Frequency of Pay: 4,650

Maximum Base Pay: 7,010

Potential Annual Pay with Bonus: 60,450 – 91,130

Year End Bonus: One month’s pay (pro-rated in the first year) if associate remains employed through issue date of the bonus check.

Benefits Information:

  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health plan (with prescription benefits)
  • Group dental plan
  • Group vision plan
  • Sick pay
  • Long-term disability insurance
  • Company-paid life insurance (with accidental death & dismemberment benefits)
  • Tuition reimbursement
  • Vacation pay
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Paycheck direct deposit
  • Credit union
  • Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
  • 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).