Social Media Specialist

Mike Callaway Administrative/Clerical, Customer Service, Marketing, Media

  • Full Time
  • Lakeland, Florida
  • Applications have closed
  • Salary: $19.80 - $27.35

Website Publix

At Publix, our Social Media Specialists provide information and assistance to our customers on social media (Facebook, Twitter, Instagram and Pinterest) as an online extension of the customer service we provide in our stores. . Some associates in this position have the responsibility of communicating with our customers in Spanish through written engagement on social media platforms.

The primary responsibilities for this position include:

  • delivering premier customer service through our social media channels
  • promoting and protecting the Publix brand on social media channels
  • building loyal communities on social media platforms, and
  • helping the Social Media leadership team strengthen our social media presence.

Required Qualifications:

  • Associates Degree in Business Management, Public Relations, Mass Communication, Marketing, New Media, Journalism, or equivalent experience in any of these areas
  • at least two years in-depth, hands-on experience across multiple social media platforms
  • knowledge of different social media platforms, in terms of their functionality and their unique culture and etiquette
  • knowledge of best practices in the use of social media for creating loyal communities for brands
  • knowledge of Publix culture, business objectives, overall structure and relevant policies and processes
  • knowledge of crisis communications practices
  • strong communication skills. This includes exceptional writing and grammatical skills and a talent for composing engaging content for social media platforms
  • strong critical thinking skills to identify important trends and independently exercise sound judgment
  • demonstrated ability to collaborate with others and contribute strategic ideas
  • strong skills in technology, the ability to keep up with emerging technologies, learn quickly and teach others how to use them
  • ability to prioritize work demands amid time and resource constraints and conflicting priorities, and to respond with a sense of urgency
  • willingness to work nights, weekends and holidays to meet business needs
  • able to work effectively with a wide range of people
  • able to work effectively in a team

Preferred Qualifications:

  • Bachelors Degree in any of these fields: Business Management, Public Relations, Mass Communication, Marketing, New Media, Journalism
  • at least four years experience in-depth, hands-on social media experience across multiple social media platforms
  • demonstrated success using social media to grow a loyal community
  • experience as a Social Media Specialist for a large organization
  • blogging experience
  • experience working for Publix or another retailer
  • substantial experience shopping at Publix stores
  • experience with Radian6, Vitrue, WordPress, geolocation services and search engine optimization
  • fluent in Spanish
  • APR, ABC certifications or certifications in any of the following areas: Business Management, Mass Communication, Marketing, New Media, Journalism.

Hours of Work: 40 hours per week, with willingness to work nights and weekends based on business needs. Weekly schedule hours fall within department operating hours of 8:00 am – 8:00 pm.

Frequency of Pay: Weekly

Minimum Base Pay: 19.80

Maximum Base Pay: 27.35

Potential Annual Base Pay: 41,184 – 56,888

Year End Bonus: To reward associates for their contributions to the company for the calendar year, Publix provides a Holiday Bonus in December. In the first year of continuous employment the bonus is equal to 15 hours of pay, and in the second year of continuous employment the bonus is equal to one week’s pay if associate remains employed through issue date of the bonus check. In subsequent years, the bonus is equal to two weeks’ pay.

Benefits Information:

  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health plan (with prescription benefits)
  • Group dental plan
  • Group vision plan
  • Sick pay
  • Long-term disability insurance
  • Company-paid life insurance (with accidental death & dismemberment benefits)
  • Tuition reimbursement
  • Vacation pay
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Paycheck direct deposit
  • Credit union
  • Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
  • 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).